Business

Pseudo Ecotourism in the Shadow of the Bengal Tiger

Published

1 year ago

May 30, 2024

sangricommunications

New Delhi (India), May 30: Arnab Basu, is a sustainability consultant, an environmental writer and a wildlife enthusiast. He has more than two decades of experience in advisory work on sustainability, nature-based solution, and environmental law. He did his graduation in Botany from University of Calcutta and post-graduation in Environment Management from Indian Institute of Social Welfare & Business Management (IISWBM), Calcutta. He also holds a post graduate diploma in Environmental Law from National Law School of India University (NLSIU), Bangalore. As a wildlife enthusiast he has travelled across more than two-hundred eco-tourism destinations of eight countries in three continents.

His book Pseudo Ecotourism is a memoire themed on sustainability and ecotourism.

Link to the book: Pseudo Ecotourism https://amzn.in/d/ejnYKF6

Let’s delve into author insights.

Q1. What is the main emphasis of your book?

Ans- As a sustainability professional, I would love to call this book as a “book of sustainability”. However, in reality sustainability is not at the forefront of this book, rather it’s situated at the very core, hidden by various layers. These layers are – layers of human relationship, human desire for fame and glory, materialism, commodity fetishism etc. And, perhaps the most prominent layer around the core concept of this book is adventurism in forests and mountains.

Which involves surviving in difficult climatic conditions, challenging terrain, dealing with animal attacks etc. I personally feel, my readers will enjoy swimming through these layers and eventually reach at the very core of this book – which is sustainability. One more thing I would like to clarify here – this book is certainly not a book of wildlife photography.

Although, I started writing this book when I was a hobbyist wildlife photographer and I also used wildlife photography to tell stories. But, at the same time, I have been satirical about wildlife photography. On more than one occasion, my readers will come across such stories, where I have been sarcastic about wildlife photography and used them to create subtle humor in my book.

Pseudo Ecotourism is a narration of various events as I experienced as a nature explorer in the last one decade in four tiger range countries (India, Bangladesh, Nepal and Bhutan) of this subcontinent. At times those were exciting, pleasant, and entertaining, and at other times those were fearful, nerve-wracking, breadth taking and traumatic. The book is to appeal to hobbyist ecotourists/wildlife photographers to shift their obsession from the single species-oriented ecotourism/photography towards an inclusive ecotourism/photography.

Q2. Can you tell us an interesting aspect of your book?

Ans- In this book, I also reflected upon my own as well as some of my close friends’ personal life, while keeping their identity discreet. I have witnessed how the failure and turmoil in profession and relationship, aggravated by demands of materialistic way of living get percolated in the obsession for tigers. This often leads to committing unethical practices in order to shoot and sight the animal. I experienced many such shocking acts of practice. I have also seen how tigers respond to this stress.

Q3. What inspired you to write this book?

Ans- A decade back I started wildlife photography and ecotourism as hobbies primarily with an intention to become the most interesting person in the room. However, as I went deeper in these hobbies and interacted more and more with various other people directly and indirectly related to these hobbies, I started noticing a correlation between these hobbies and my profession of sustainability. That made me realize the need of telling stories to other hobbyist wildlife photographers/ecotourists about this correlation. Hence, this book was conceptualized.

Q4. How did you bring this book to life?

Ans- During my decade long exploration, I interacted with many ecotourists, wildlife photographers, general tourists, nature guides, indigenous people living in remote forests, and ecotour/photography mentors. One such mentor influenced me immensely by a life changing lesson of “lying down to get a different perspective.” That helped me to find a solution to this misguided obsession for tigers.

My academic training and more than two decades of professional experience as an environmentalist helped me in correlating that with the concept of deep ecology and realizing how nature-based solutions can be integrated with ecotourism to prevent it from being the pseudo ecotourism.

Q5. Can you share one key concept from your book?

Ans- In this book I have coined a term “inclusive ecotourism” which is an alternative to replace “pseudo-ecotourism”.

I strongly believe, an ordinary human who takes part in ecotourism or clicks pictures of nature and her rare flora and fauna, despite not being a wildlife expert, helps in dispersing the splendors of nature and wildlife among many other ordinary humans who haven’t yet experienced these. This makes the hobbies of ecotourism and wildlife photography powerful influencers in promoting the concept of nature-based solution. The solution to save the planet, which is hidden within nature herself.

My appeal to me readers through this book is to let such hobbies become inclusive. So that the beneficial impacts are bestowed equally upon all living life forms, not just on one single species.

Therefore, my key message to the world is, let us together embrace an inclusive ecotourism, where every human and non-human life form have equal place and let us discard the pseudo-ecotourism from this beautiful planet, we call home.

Author’s blog: https://aunatural.blog/

Business

Stratum Real Estate Advisory partners with Shapoorji Pallonji Real Estate to drive sales & marketing for BKC 9

Published

3 days ago

July 5, 2025

sangricommunications

Mumbai (Maharashtra) [India], July 5 : Stratum Real Estate Advisory is proud to partner with Shapoorji Pallonji Real Estate (SPRE) to lead the sales and marketing mandate for BKC 9, its premium residential project in Bandra East.

Strategically positioned in the micro-market of Kherwadi and adjacent to the city’s prime business hub, BKC, BKC 9 is a thoughtfully designed project that reflects SPRE’s legacy of quality, innovation, and excellence. Recognising the project’s immense potential and growing market momentum, SPRE brought Stratum on board to further accelerate customer engagement and sales traction.

To unlock the project’s full potential, Stratum crafted a customised go-to-market strategy, driven by an in-depth understanding of buyer behaviour and the evolving needs of today’s homebuyers. Through targeted outreach, strategic positioning, and category-defining sales interventions, the project has already garnered robust interest and is witnessing strong demand.

“This partnership is a validation of what we stand for—being outcome-focused, insight-led, and fiercely execution-driven,” said a spokesperson from Stratum Real Estate Advisory. “BKC 9 is a high-potential project, and we’re excited to help it get the market response it truly deserves.”

With its proximity to BKC, solid infrastructure growth, and rising demand for quality residential offerings in the area, BKC 9 is well-positioned for success, driven by Stratum’s fresh energy and SPRE’s legacy of excellence.

Please Visit for More Information: https://stratum.co.in/

Business

Cyberin’s Journey: From Startup to Digital Powerhouse

Published

2 weeks ago

June 23, 2025

sangricommunications

Cyberin: From Local Startup to Global Web Hosting Powerhouse

New Delhi [India], June 23: Hey, have you ever stumbled upon a company that started out like a neighborhood lemonade stand and now runs the global lemonade empire? Well, that’s Cyberin for you. Founded back in 2012, right around the time I was figuring out how to untangle my headphones. Cyberin kicked off as a bold Delhi-based startup aiming to make web hosting and domain services as easy as pie. Fast forward 13 years, and they’re flexing seven self-managed data centers across India, the US (Seattle, Dallas, Atlanta, New Jersey), the UK, and Germany. That’s no small feat, kind of like going from playing cricket in your backyard to hosting the IPL! They’ve empowered over 26,000 community members and startups worldwide. Talk about putting India on the global digital map!

How Cyberin Became a Developer’s Best Friend

What really caught my eye about Cyberin is their developer-first attitude. It’s like they’ve built a clubhouse where developers feel right at home. Imagine high-speed SSD storage paired with LiteSpeed and NGINX tech—basically the Ferrari and Lamborghini of web hosting engines. And they didn’t stop there, their proprietary cPanel tweaks include one-click Softaculous installs and LiteSpeed caching that make managing websites less like rocket science and more like assembling IKEA furniture (well, almost).

Prices? They start at a cool INR 149/month. No sneaky fees hiding in the bushes, plus domain inclusions and a 30-day trial with a money-back guarantee. I mean, finding affordable hosting that doesn’t nickel-and-dime you feels rarer than a traffic-free Delhi morning.

The cherry on top? Their support. Toll-free calls, live chats, ticket systems, and even callbacks that respond in under 60 minutes—even if you’re running a tiny blog about your cat’s latest antics.

Real People, Real Praise

Cyberin doesn’t just talk the talk—they’ve got the reviews to back it up. Independent ratings clock in at a solid 4.3/5 for uptime, speed, and support. Customers rave about reliability and cost-effectiveness—phrases like “most reliable company I’ve come across” pop up more often than Bollywood song remixes on social media.

And if you’ve ever tried migrating a website (hint: it can be a nightmare), you’ll appreciate their hands-on approach. Their team swoops in like digital paramedics, making sure your site moves smoothly without losing a single pixel or visitor.

The People Behind the Magic

Peek behind the curtain, and you’ll find a happy bunch of employees. Cyberin scores 4.4/5 on AmbitionBox, with top marks for culture, job security, and benefits—more smiles per square inch than your average office cubicle. Glassdoor reviews mention a “friendly and inclusive management” and a fast-paced environment that’s perfect for those early in their careers (or anyone who hates boredom).

From Local Hero to Global Player

Cyberin’s journey reminds me of those inspiring stories where someone starts small—serving local businesses and blogs—and then suddenly finds themselves supporting customers across Asia, Europe, and North America. Over 26,000 users later, they’ve transformed from a homegrown host into a global powerhouse.

Key Ingredient	Why It Matters
Customer-first model	30-day trials, free backups, no hidden fees
Innovative tech	SSDs, caching, and developer-friendly tools
Global reach	Seven data centres for speed & resilience
Support excellence	Lightning-fast help & migration assistance
Employee happiness	Positive culture fuels better service

Why You Should Care

Cyberin’s story isn’t just about hosting websites—it’s about sticking to your guns with solid tech, fair pricing, and real people who care. In a world where many companies chase hype like Black Friday sales, Cyberin chooses value over flashiness. Plus, their community-first vibe means users aren’t just customers—they’re part of the family.

Looking Ahead: What’s Next?

With digital demands exploding post-pandemic (seriously, every business wants an app or website yesterday), Cyberin is gearing up to expand data centers, beef up cybersecurity offerings, and roll out even slicker developer tools. Their growth is perfectly aligned with the evolution of the internet itself, offering not just hosting but a comprehensive digital ecosystem ready to fuel innovation.

Final Thoughts

From its scrappy Delhi startup days to becoming a global player, Cyberin proves that with grit, smarts, and a genuine focus on customers and culture, even small companies can punch way above their weight. They’re not just into cPanel web hosting, they’re powering dreams, boosting startups, and securing digital futures worldwide.

If you ever find yourself stressing over where to host your next big project, consider Cyberin the underdog who turned into a champ without losing its heart. And hey, if they can do it while, so can you!

Business

Cinema With Purpose: Ravi Gautam’s Soch Chosen to Close Stuttgart Indian Film Festival with a social punch

Published

2 weeks ago

June 23, 2025

sangricommunications

New Delhi [India], June 23 : Soch: A Perception, the latest feature film by Indo-German director Ravi Gautam, has been selected as the closing film for the upcoming Indian Film Festival Stuttgart, Europe’s largest festival dedicated to Indian cinema. The festival, known for its socially conscious programming and cultural bridge-building, will take place next month in the German city.

Produced by Jennifer Pengel and Rahul Sharma, Soch is a thought-provoking exploration of gender bias and societal double standards in modern India. The film follows Officer Priyanka Negi, portrayed by acclaimed actress Anjali Patil, as she investigates a village disappearance while grappling with deeply entrenched patriarchal norms. Patil’s performance was recently nominated for Best Actress at the India International Film Festival of Boston.

Soch has already been screened at major international festivals including IIFFB, the Chicago South Asian Film Festival, the Jagran Film Festival, and the 22nd Chennai International Film Festival. Its selection in Stuttgart reflects its growing global resonance.

“Cinema can’t always offer answers—but it can start conversations,” says Gautam. “With Soch, I wanted to highlight the silent codes we grow up with, especially those that define women’s freedom and men’s judgment.”

The Stuttgart Indian Film Festival has built a reputation over two decades for championing bold, socially relevant films. Many acclaimed Indian filmmakers and actors have found early international recognition on its platform. The festival also serves as a key venue for cross-cultural exchange between India and Germany, particularly through its ties with Mumbai, Stuttgart’s sister city.

Soch is produced by Webfilmland Production, a film company based in Garbsen near Hanover, which also supports creative development, workshops, and socially conscious storytelling. The company has recently completed another project by Gautam, A Million Yard Stare, a poetic, emotionally charged film about Ukrainian refugee children coping with the trauma of war.

“A child’s trauma isn’t always loud—it lives in the eyes,” says Gautam. “A Million Yard Stare is my attempt to honor that silence.”

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Watch the trailer for Soch: A Perception:

https://youtu.be/NqTKchqbW6I?si=Y_JNuU8k7O-AM7jL